LUMIFY Eye Drops

LUMIFY Redness Reliever Eye drops by Bausch + Lomb is known to be one of the most go-to products and this campaign “real talk” brings LUMIFY into real world environments. The campaign speaks to DTC trends for makeup and beauty enthusiasts using a conversational dialogue expressing their love for this brand. By introducing sun-kissed lighting, individualistic styles as well as a handwritten typography, we tapped into the authenticity of the eye drops and their users.

digital display | print | art direction

Agency: BARKER NYC

Creative Director: Maya Kagan

ACD Copy: Cat Eccerdt

ACD Art: Nancy Dao

Art Director: Angela Yen

Associate Art Director: Ramya Swaminathan