XIFAXAN (2-for-6) Campaign

All signs point to lasting relief with XIFAXAN. Our campaign was built from the common structure of a retail sale–2 for 6. 2-week treatment for up to 6 months of relief from IBS-D (irritable bowel syndrome and diarrhea). This snappy, memorable line pushed our spot and creative to be memorable and catchy.

art direction | production | photography | campaign strategy | social

Agency: BARKER NYC

ACD Art: Michael Harari

Senior Copywriter: Ian Enright

Copywriter: Lauren Hempen

Associate Art Director: Ramya Swaminathan