XIFAXAN (X-Out)

When IBS-D starts to feel less like a condition, and more like a stalker that won’t leave you alone, you know it’s time to find a new treatment. This campaign personifies IBS-D as a character who follows our Hero around mercilessly. XIFAXAN comes in to save the day and provide lasting relief from abdominal pain and diarrhea.

art direction | production | photography | digital | social

Agency: BARKER NYC

Creative Director: Sandi Harari

Copywriter: Lauren Hempen

Art Director: Caitlyn Pierre

Associate Art Director: Ramya Swaminathan